A complete system to generate B2B leads consistently

We connect data, lead generation, technology and automation to identify potential clients, generate interest and turn it into new opportunities for your sales team.

Request a strategic analysis

See the phases

Who we want to reach

How we reach them

How we generate interest

How we increase that interest

Who deserves sales attention

Your team steps in

Your next client can find you Or we can find them

A solid B2B system doesn't depend on a single source of opportunities.

Strategy and ICP

We define your ideal client, sectors, decision-makers, buying signals and qualification criteria. The whole system is built on this map of priority accounts and decision-makers.

Account mapPriority decision-makers

Ideal customer profile

Company sector and size
Decision-makers and buying signals
Deal size and sales cycle
Qualification criteria

Multichannel lead generation

We activate every channel relevant to your target audience at the same time. Instead of betting on a single source, the system opens several fronts that converge into one pipeline.

Several active frontsOne single pipeline

Paid Media

SEO B2B

GEO · AI

Cold Email

Owned database

Conversion and assets

Landing pages, lead magnets, forms, calendars and tracking capture intent and useful lead data. Not empty forms: leads with context.

Landing page + lead magnetQualifying form

Request a proposal

Landing + lead magnet + tracking

Nurturing and warm-up

Leads receive sequences of valuable content, emails and retargeting that build their interest and trust, until they're ready to talk to sales.

Email MarketingValuable resourcesReactivation

Email 1

Email 2

Resource

Webinar

Ultra-qualification and SDR

We classify by fit, interest, timing, authority and source. An SDR confirms the fit and books the meeting. This is where the lead becomes an opportunity.

Multi-layer scoringMeeting booked

Total market

Low-friction forms

AI scoring

Only the qualified

Handoff to sales

The opportunity reaches your team with full context: interaction history, qualification data and urgency level. We don't hand you noise, we hand you commercial context.

Commercial contextNoise-free handoff

Qualified opportunity

Interaction history: Complete
Qualification: High
Urgency: This quarter

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CRM & reporting

Control and traceability from start to finish

Everything integrated into our own software, which works as an intermediate CRM to ultra-qualify leads and optimize the whole process. It then connects to your CRM: pipeline, automations, tasks, dashboards, sources, conversion, costs, quality and sales status.

See a sample dashboard

Sales dashboard

Last 30 days

Sample data

Leads

1,240

MQL

480

SQL

175

Opportunities

Pipeline conversion

From lead to sales opportunity

7.4% total

Leads1,240

MQL480

SQL175

Opportunities92

Cost / opportunity

€210

Main channel

Show rate

78%

Close rate

24%

Deal status

New 18Follow-up 31Meeting 28Proposal 10Won 5

The solution

Your team sells. Our system makes sure it has someone to sell to

We design, implement and manage a B2B lead generation system that works to generate qualified leads and new opportunities for your sales team.

We find

We identify the companies and decision-makers with the greatest potential to become clients.

We attract

We reach them by combining the acquisition channels best suited to your market.

We convert

We turn interest and contacts into leads with sales potential.

We nurture

We deliver valuable content that warms up and ultra-qualifies the lead.

We qualify

We filter and prioritize so your team focuses on the best opportunities.

We deliver

Opportunities go straight to your sales team, ready to work and sell.

We find

We identify the companies and decision-makers with the greatest potential to become clients.

We attract

We reach them by combining the acquisition channels best suited to your market.

We convert

We turn interest and contacts into leads with sales potential.

We nurture

We deliver valuable content that warms up and ultra-qualifies the lead.

We qualify

We filter and prioritize so your team focuses on the best opportunities.

We deliver

Opportunities go straight to your sales team, ready to work and sell.

Discover how the system works

Multichannel lead generation

We reach your potential clients,
wherever they are

Not all B2B clients search, compare or buy the same way. That's why we combine different acquisition channels to generate demand, reach your target accounts and turn their interest into sales opportunities.

B2B Prospecting

We identify and reach out directly to the companies and decision-makers that match your ideal client.

We reach key profiles, generate engagement and open new sales conversations.

Email

We create personalized campaigns to activate potential clients and generate replies and interest.

B2B Advertising

We capture demand and reach new audiences with real buying potential.

SEO + GEO

We make sure you're found when they search for solutions like yours, both on Google and on AI-powered search engines.

B2B Prospecting

We identify and reach out directly to the companies and decision-makers that match your ideal client.

We reach key profiles, generate engagement and open new sales conversations.

Email

We create personalized campaigns to activate potential clients and generate replies and interest.

B2B Advertising

We capture demand and reach new audiences with real buying potential.

SEO + GEO

We make sure you're found when they search for solutions like yours, both on Google and on AI-powered search engines.

CRM + AI

We centralize contacts, automate follow-ups and make sure no opportunity gets lost.

Nurturing

We keep interest alive until they're ready.

Digital Analytics

We measure everything to make better decisions.

Conversion

We optimize pages, messages and touchpoints to turn more visits and interest into leads.

CRM + AI

We centralize contacts, automate follow-ups and make sure no opportunity gets lost.

Nurturing

We keep interest alive until they're ready.

Digital Analytics

We measure everything to make better decisions.

Conversion

We optimize pages, messages and touchpoints to turn more visits and interest into leads.

From chaos to system

From isolated actions to a constant flow of opportunities

We build a lead generation operation that works continuously to identify, attract, activate and qualify potential clients before handing them over to your sales team.
You stop relying on isolated actions and build a flow of opportunities that we can measure, optimize and scale.

Before

Irregular, unstructured lead generation

Under-qualified leads, disconnected channels and an irregular pipeline that is hard to forecast.

Unpredictable pipeline and low-quality leads.

After

Qualified, structured and steady lead generation with

A constant flow of new opportunities, coordinated channels, sales reps selling, qualified leads and predictable, scalable lead generation.

1
Attract
We activate the channels where your buyer already is.
2
Qualify
We filter by fit, interest and real timing.
3
Warm up
We nurture until buying intent shows up.
4
Filter
Only the opportunities worth your sales team’s time move forward.
5
Deliver
Your team receives the lead with full context.

Opportunities ready to close, every month.

Testimonials

What people already working with VSO say

We came from a critical situation and thanks to the strategy with VSO we're back in the game. We've drastically reduced unqualified calls and now half of our opportunities convert into contracts. Money well spent, paid off from the very first job.

Daniel Urrutia

CEO, Danana Interiores

They helped us improve the whole state of our business, with flawless communication and great work. We've managed to lead the sector and the results are exceptional, both in SEO and in ads and email marketing efforts.

Gonzalo Delgado

CEO, De Pata Verde

We came from working with another agency and the change has been huge: better planning, fast communication and better results in online advertising and acquisition. An efficient, professional team with real experience in our sector.

Mario P. García

CEO, Bemycar

After two years working with them, we can only thank the whole team for their commitment, dedication and professionalism. Our company is in a better position today because of them. Hiring them was the right call.

Fernando Hernández

CEO, Aude Oposiciones

We're currently working with VSO and the experience couldn't be more satisfying. The team is highly professional, always available and makes sure every action stays aligned with our company's goals.

Amelia Dimitru

Project Manager, Autos Motos

Working with VSO over the past year has been a transformative experience. Our brand terms rank #1 with very high CTRs, and their focus on regional keywords has clearly increased impressions and clicks.

Natalie Eadie

Marketing Manager, Asia Verify

It's been a great decision. They've massively improved our SEO and rankings, and manage Google Ads efficiently. The best part is how close and clear they are at every step.

Karén Mkhitaryan

Marketing Manager, Game Strategies

They've helped us increase sales of products, subscriptions and events. Always attentive and great professionals. We hired them for Google Ads, social ads and SEO.

Santiago García

CEO, Madrid Market

A good web marketing team with a technical, professional approach. We've been with them for several months and are very happy. From a new website to SEO and SEM.

Richard S.

CEO, AV Company

Very happy with the work done for my company. I'd recommend them to any friend or family member, they're that good.

Raquel Baschwitz

CEO, Biocisal

Personalized service tailored to the company's needs. Fully recommended.

Javier B.

CEO, Macroza & Portersa

Everything's been great, good professionals, they know what they're doing.

Mikel Z.

CEO, IberoHemp